Kaleida Health Receives Advertising Awards
“This is great recognition for the team here,” said Michael P. Hughes, senior vice president of public affairs and marketing for Kaleida Health. “They are so proud to be able to tell the story of our staff and physicians, highlight our role in the community and promote Kaleida Health in the marketplace. On behalf of all of the patients we serve, I thank them for all of their hard work and commitment to leading with CARE.”
The public affairs and marketing team handles advertising, marketing, public relations, internal communications, government affairs, community relations, creative services, photography and grants.
As part of the 26th Annual Excalibur Awards sponsored by the Buffalo Niagara Chapter of Public Relations Society of America (PRSA), Kaleida Health received the Gold Excalibur Award for the entry entitled, “Kaleida Health Partners with Buffalo Bill Sammy Watkins on Back to School Safety Message.” In addition, the organization received the Silver Excalibur Award for the entry entitled, “Taking Care of You is What We Do,” and a Bronze Excalibur Award for the entry entitled, “Children’s Hospital Groundbreaking Event Cultivates Community Collaboration.”
PRSA created the Excalibur Awards competition in order to celebrate and commemorate the triumphs of the programs, projects and people that strengthen the public relations profession.
Kaleida Health was also a winner in the nationally recognized 32nd Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report, a publication covering all aspects of healthcare marketing, advertising and strategic business development.
A national panel of judges reviewed more than 3,500 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Kaleida Health received a Silver Award for the Buffalo General Medical Center orthopedic television commercial and a Bronze Award for the “Prognosis Ad” newspaper advertisement. In addition, Kaleida Health received a Merit Award for the Women & Children’s Hospital of Buffalo television commercial.
To see Kaleida Health’s advertising campaigns, visit http://www.kaleidahealth.org/campaigns/index.asp.