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News & Media

The Children's Hospital of Buffalo Foundation Marketing Team Wins PRSA Excalibur Awards

Released: 7/25/2022 6:00:00 AM

The Children's Hospital of Buffalo Foundation (CHOBF) marketing team was recognized at the PRSA Excalibur Awards for the 2021 Josh Allen x OCH Brand Awareness Campaign and for Video Tactic for the Patricia Allen Pediatric Recovery Wing Unveiling. The PRSA Excalibur Awards honors local public relations and marketing projects throughout the Western New York region.

CHOBF received the bronze award for the 2021 Josh Allen x OCH Brand Awareness Campaign. In partnership with The Martin Group, the campaign features Josh Allen, quarterback for the Buffalo Bills, as he relates the importance of 'TEAMWORK' at Oishei Children's Hospital (OCH). It highlights the parallels between football and health care and how the Critical Care Team at Oishei Children's Hospital helps saves lives.

This campaign was the first brand awareness campaign following the launch of the Patricia Allen Fund. Creatively, the team wanted to showcase the importance of philanthropic support to the hospital and the program while sharing Josh's profound connection to and support of OCH.

In addition, CHOBF received the gold award for the Video & Audio Tactics award for the Unveiling of the Patricia Allen Pediatric Recovery Wing. Joe Lepsch, Kaleida Health videographer, captured the Patricia Allen signage unveiling that took place in October 2021. The video captured Josh Allen's real-time reaction and emotion when the signage was revealed to him. The recovery wing on the 10th floor of OCH was dedicated to Patricia Allen, Josh Allen's grandmother who passed in November 2020, and to the 25,000+ Bills fans and donors who raised over $3 million for the hospital.

With COVID-19 still being a challenge at this time, the marketing team, led by Kristen Bieber, marketing manager for the Foundations, planned an event with the help of OCH leadership that would minimize on-site media due to patient safety, while still capturing the moment and sharing it with the community.

See the winning campaigns here: