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News & Media

Help Us Rock Out Hunger Again This Year

Released: 9/29/2021

This holiday season, the Kaleida Health family is continuing its commitment to help those in need in our community by joining 97 Rock and WKBW 7 ABC to sponsor the 16th annual Rock Out Hunger to benefit FeedMore WNY.

Hunger is a pervasive problem in Western New York, and the COVID-19 pandemic continues to exacerbate the need for food assistance in our community. In fact, as many as one in six individuals may be at risk of hunger in 2021 throughout FeedMore WNY’s service area. 

This year, 97 Rock’s DJ Jickster will camp out in a truck at Millard Fillmore Suburban Hospital collecting turkeys, other perishable and non-perishable food items and monetary donations from November 2-9. The event is taking place earlier than normal this year because the need for donations is greater than ever. To volunteer during the event, click HERE.

Before the event kicks off, Kaleida Health and its affiliates will have donation containers available to collect non-perishable food items from Monday, October 4 through Friday, October 29. See a list of participating sites HERE.

Food and monetary donations can also be made online at

This year, FeedMore WNY especially needs:

  • Shelf-stable proteins
    • Canned tuna fish
    • Canned chicken
    • Peanut butter
  • Low sodium canned vegetables
  • Low sugar canned fruit
  • Whole grains (pasta, rice, etc.)

For a list of other most needed food items, click HERE.

Individuals who wish to donate the holiday turkey certificates they receive from Kaleida Health can drop it off at Millard Fillmore Suburban Hospital during Rock Out Hunger from November 2-9. Turkey certificates are being mailed out at the end of October. 

Last year, Rock Out Hunger collected 2,378 turkeys (including donated turkey certificates), as well as $56,091 and 55,356 pounds of food to give to families in need of holiday meals. FeedMore WNY and the communities it serves are counting on the Kaleida Health family to make this another record-breaking year!

Check out this promotional video to learn more!

About FeedMore WNY
FeedMore WNY’s mission is to offer dignity, hope and a brighter future by providing nutritious food, friendship and skills training to its Western New York neighbors in need. Through its food bank distribution center and partner hunger-relief agencies, as well as its home-delivered meal program and other targeted feeding programs, FeedMore WNY alleviates hunger and assists community members of all ages throughout Cattaraugus, Chautauqua, Erie and Niagara counties. More information can be found at