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Tuesday, December 2, 2003
BILLS AND KALEIDA HEALTH ANNOUNCE PARTNERSHIP 2003
As an official partner, Kaleida will receive category exclusivity and signage throughout Ralph Wilson Stadium, as well as rights to use the team's logos and marks. The deal also includes in-game commercial recognition on the Bills radio network, a presence at the Bills training camp in Rochester, NY., and joint sponsorship of a community health initiative. "We are delighted to be partners with the Buffalo Bills", said William D. McGuire, president and chief executive officer of Kaleida Health, " and we are excited about the opportunities this will provide to advance the health of the communities we serve." As part of the relationship, Kaleida has established an annual employee appreciation day at Ralph Wilson Stadium. - buffalobills.com - -30- |