FOR IMMEDIATE RELEASE

Tuesday, December 2, 2003


BILLS AND KALEIDA HEALTH ANNOUNCE PARTNERSHIP

2003

Kaleida Health -
The Official Health Care System of the Buffalo Bills Orchard Park, NY - The Bills today announced that the team has reached a multi-year agreement with Kaleida Health that makes the company the official health care system of the Buffalo Bills. The Kaleida Health system is comprised of Buffalo General Hospital, DeGraff Memorial Hospital, Millard Fillmore Suburban Hospital, Millard Fillmore Gates Circle Hospital, and the Women and Children's Hospital of Buffalo. The system also includes the Visiting Nurse Association, three long-term care facilities and numerous ambulatory centers.

As an official partner, Kaleida will receive category exclusivity and signage throughout Ralph Wilson Stadium, as well as rights to use the team's logos and marks. The deal also includes in-game commercial recognition on the Bills radio network, a presence at the Bills training camp in Rochester, NY., and joint sponsorship of a community health initiative.

"We are delighted to be partners with the Buffalo Bills", said William D. McGuire, president and chief executive officer of Kaleida Health, " and we are excited about the opportunities this will provide to advance the health of the communities we serve."

As part of the relationship, Kaleida has established an annual employee appreciation day at Ralph Wilson Stadium. - buffalobills.com -

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