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Buffalo, NY 14203

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55th Annual Variety Kids Telethon Airs Sunday, April 2

Updated: 3/31/2017

The 55th annual Variety Kids Telethon to benefit Women & Children’s Hospital of Buffalo will air on Sunday, April 2, 2017, from 7 a.m.-7 p.m. on WKBW-TV Channel 7 live from the Seneca Niagara Casino.

The Variety Kids Telethon is the nation’s longest-running, locally-produced telethon. It all started back in 1962, when Dr. Robert Warner asked Variety to help him fulfill his dream of a rehabilitation center for children with special needs. The first Annual Variety Kids Telethon raised over $80,000, and the Robert Warner Rehabilitation Center for Children with Special Needs became a reality at Women & Children’s Hospital of Buffalo.  Since then, the Telethon has been a WNY treasure, all thanks to the tens of thousands of Western New Yorkers who tune in and pledge their support every year.

Each year, Variety selects a Celebrity Child to provide a face for the sick, disabled, and disadvantaged children in Western New York that Variety serves. These kids reflect the diversity of families across the region that benefit from the public’s support of Variety, and their very real stories make Variety’s work even more important.

For 2017, Variety selected Celebrity Twins, Kelly and Kyle Hoffman, 6, of Pendleton, NY. Born 10 weeks premature by C-section, the twins weighed 2 pounds, 9 ounces and were only 15 inches long. While in the Neonatal Intensive Care Unit at Women & Children’s Hospital of Buffalo, Kelly and Kyle struggled to breathe and eat. They relied on oxygen machines for 8 weeks and feeding tubes for 6 weeks. Today, they are beating the odds thanks to the care they’ve received at WCHOB. Read their full story here.

For more information on the Variety Club and the Variety Kids Telethon, visit